About me


I have over 15 years experience in marketing and market research; ; and have worked with 7 out of the top 10 Consumer Health companies globally on marketing issues related to brand strategy, positioning, communication, pricing and sales force effectiveness.


I have post-graduate qualifications in Marketing from the University of Sydney and Pharmaceutical Marketing Research from the University of Georgia, and a Master of Arts from Leiden University, the Netherlands.


As a member of ESOMAR and MOA I am committed to continuing professional development, and adhere to the Legal and Ethical Guidelines for Market Researchers and Adverse Event Reporting from the BHBIA and the EphMRA Code of Conduct.