Challenge This client needed to provide evidence to the regulatory authorities that its efforts to educate healthcare professionals on the correct age indication of its product had an impact. It wanted to measure the understanding of target customers before, during and after the educational campaign. This required an agile approach with short turnaround times. […]
Challenge This client would like to understand a specific segment of the food allergy market in Australia and the potential to bring its treatment to market. In order to make this decision, senior management needed insights on the willingness of Allergists and Paediatricians to prescribe the treatment, and the willingness of parents to pay for […]
Traditional market research projects of 8 to 12 weeks may take too long to implement during a phase of rapid change. A market research online community (MROC) generates insights quickly.